CPB launches an innovative Change for Charity campaign

HONOLULU, HI (July 12, 2022) – With the local financial services industry faced with an unprecedented coin shortage, Central Pacific Bank (CPB) is proud to announce the state’s first ever Change for Charity campaign which raises money for Hawaii Foodbank to help fight hunger, while also addressing a statewide coin shortage. 100% of the value of the money received through this campaign will be donated to Hawaii Foodbank. The CPB Foundation is committed to matching the community contributions with an additional donation of up to $5,000.

The Change for Charity campaign runs from July 11 through August 12, 2022. People are encouraged to go through their home, car, couch and anywhere else where coins might be found and bring them to any Central Pacific Bank location and drop them off with a CPB teller. Non-customer donations will also be accepted. All American coins, including pennies, nickels, dimes, and quarters are accepted. Loose change is preferred, however rolled coins will be accepted. Customers can receive a donation receipt.

“The coin shortage represents an interesting issue for the financial industry. While digital transactions are the way of the future, we are still at a point where old-fashioned coins are necessary,” said Central Pacific Bank Retail Markets and Operations Executive Vice President Kisan Jo. “This is a great opportunity to break open the piggy bank and drop off your coins at any CPB branch. It will make a positive difference in the community.”

“The banking industry is facing an unusual shortage of coins here in Hawaii and, just as we did with the successful ‘Keep Hawaii Cooking’ campaign during the pandemic, CPB has come up with an innovative solution to help address the issue and assist a significant statewide non-profit at the same time,” said Central Pacific Bank Executive Vice President and Chief Marketing Officer Brandt Farias. “It is a win-win idea as it helps address food insecurity in our community, while also helping to remedy the coin shortage.”

“Hawai‘i Foodbank is deeply grateful for the opportunity to partner with Central Pacific Bank on this worthy initiative. Food insecurity affects nearly a quarter of a million Hawai‘i residents, including many of our keiki and kupuna. We are excited about this partnership with Central Pacific Bank that will help ensure everyone in our community has the food they need to thrive,” said Hawai‘i Foodbank President & CEO Amy Marvin. 

CPB is pleased to partner with Hawaii Foodbank, which can stretch your change further because it works directly with the Feeding America network and local distributors to secure large amounts of food below retail cost. Just $10 helps provide food for 21 meals. To learn more about Hawaii Foodbank’s mission to fight hunger please visit: HawaiiFoodbank.org

For more information regarding the campaign please visit the Change for Charity webpage on cpb.bank.

To find the nearest CPB branch to drop off your coins please visit: cpb.bank/locations