Carissa Moore’s historic Olympic gold medal is on display at CPB main branch

CBP ambassador and customer Carissa Moore stands next to her Olympic gold medal that is displayed in the Downtown Honolulu main branch. Photo Courtesy: Central Pacific Bank

HONOLULU, HI (April 1, 2022) – Beginning today Central Pacific Bank (CPB) will be displaying Carissa Moore’s Olympic gold medal in its main branch lobby in the Central Pacific Plaza located at 220 S. King Street in Downtown Honolulu. Fans will be able to see the free display every weekday in April from 9:30 a.m. – 3 p.m.

The gold medal display coincides with the launch of CPB’s new brand campaign, “Digital Banking the CPB Way” that includes new commercials, social media posts and collateral featuring Moore, who is a CPB Brand Ambassador and customer. The campaign highlights CPB’s innovative “Digital First” approach that provides people with the latest conveniences and the ability to make a transaction from any device in a safe and secure manner. CPB’s digital channels have a friendly user experience that complements the in-person banking experience. It’s high-tech and high-touch. The products and services, which are designed for the changing financial services landscape, include:

• Shaka Checking: Hawaii’s first and only digital bank account.
• The State’s Top-rated iOS and Android Banking Apps: For your everyday banking needs.
• Hawaii’s First Online Live Chat Feature: When you need immediate feedback on your smartphone or computer.
• The Latest Generation ATMs: With more functionality than any other ATM in Hawaii.

“CPB always has vibrant and energetic campaigns and this one was a lot of fun to work on. Admittedly, voicing a character in the audio booth was a bit different from my daily routine, but it was a great experience and I’m happy to be a part of it,” said CPB Brand Ambassador Carissa Moore, the first female to ever win an Olympic gold medal in surfing. “I feel very fortunate to have grown up in Hawaii and for the amazing community that has raised me. I wouldn’t be where I am today and I am very grateful to be able to represent where I come from on a world stage, especially at the Olympics. CPB is Hawaii’s bank, and my bank, and I couldn’t be more excited to display my gold medal at the main branch.”

“We are thrilled to be working with Carissa to introduce our new brand campaign, ‘Digital Banking the CPB Way’ to the public,” said CPB Executive Vice President and Chief Marketing Officer Brandt Farias. “Central Pacific Bank adopted the digital first approach to deliver the options and convenience people want from their bank. This complements our superior in-branch customer experience. When you prefer to meet with someone about an important financial matter or just to do a transaction, we are here for you.”

To view and share photographs and an interview with Carissa Moore please click here. Please courtesy “Central Pacific Bank” if any of the photos or videos are used.

To view the new commercials, please click on the image below.